Paybyrd is scaling fast in Europe as an acquirer-agnostic PSP helping merchants unify their in-store, online, and mobile payment acceptance. With integrations to major acquirers and value-added services (like loyalty and POS), Paybyrd enables merchants to operate seamlessly across borders and channels.
We sat down with Diana Avramut, CEO and payments expert, to understand how Paybyrd is positioning itself in the crowded PSP space — and what makes its merchant-first approach stand out.
Who is Diana Avramut?
Diana Avramut is a Romanian-born fintech entrepreneur based in Berlin, with a background in business development and digital payments. Before co-founding Paybyrd, she held roles at Worldline and Ingenico, gaining deep insight into merchant needs and acquirer constraints across the EU. Her leadership at Paybyrd reflects a clear vision: make omnichannel payments smarter, leaner, and truly merchant-centric.
Interview
What is Paybyrd in one line?
A full-stack PSP offering seamless omnichannel payments, across any acquirer, tailored for European merchants.
What makes you different from other PSPs?
We’re acquirer-independent, modular, and extremely agile — we work with your preferred acquirer or provide one, but don’t lock you in.
What services does Paybyrd offer today?
- Online payments gateway
- POS and mobile terminal integration
- Acquirer switching and routing
- QR code payments & SoftPOS
- Loyalty & customer insights tools
- Reconciliation and reporting dashboards
Which geographies do you serve?
We operate in 30+ countries across Europe and Latin America — including Germany, Portugal, Poland, Brazil, and Mexico.
What verticals do you focus on?
Retail, hospitality, events, fuel stations, and subscription merchants — any business needing flexibility and scale.
What licenses do you hold?
We’re registered as a Payment Facilitator (PayFac) and partner with licensed acquirers in the EU and LatAm. We are pursuing our own PI license.
Do you provide your own acquiring rails?
Not yet. We operate via partnerships with global and local acquirers like Worldline, Nexi, Adyen, and others.
What is your tech stack built on?
Modern RESTful APIs, webhooks, and SDKs for terminal and e-commerce integrations. We also support hosted checkout and white-label portals.
Do you offer SoftPOS or QR payments?
Yes — we support both native Android SoftPOS and dynamic QR code generation for contactless payments.
How fast is your merchant onboarding?
For supported verticals, onboarding can be completed in under 48 hours with instant document verification.
What are the key benefits to merchants?
- Multi-acquirer choice
- Lower transaction fees through routing
- Unified online/offline reporting
- Loyalty features without separate tools
- Quick deployment and integration
Do you support SEPA payments or direct debit?
Yes — we support SEPA Credit Transfer and SEPA Direct Debit via integration with partner PSPs.
Do you offer FX or multi-currency support?
Yes — DCC and multi-currency acceptance is available on most POS terminals and in e-commerce.
How does Paybyrd make money?
We operate on a per-transaction fee model, setup costs for some use cases, and white-label SaaS pricing for partners.
What are your main competitors?
Adyen, Viva Wallet, SumUp (for small merchants), and some legacy PSPs — but we aim to be more flexible and open.
What’s on the roadmap for 2025?
We’re launching a SmartPOS loyalty SDK, AI-based routing, and embedded merchant finance via partner banks.
What KPIs do you monitor?
Merchant retention, NPS, conversion rate uplift, transaction volumes, average onboarding time.
Long-term vision?
To become Europe’s most flexible and merchant-first PSP, enabling any business to accept any payment — anywhere, with insight.
Related Searches
- Paybyrd PSP review
- Omnichannel PSP Europe
- Diana Avramut Paybyrd
- Flexible POS terminal integration
- Multi-acquirer routing platform
- SoftPOS for hospitality
FAQ
Is Paybyrd a licensed acquirer?
Not yet — we operate as a PayFac with multiple acquirer partners. A PI license is in progress.
Can merchants keep their acquirer?
Yes — we support integration with existing acquirers, giving merchants more flexibility.
Do you support recurring payments?
Yes — including card-on-file, SEPA direct debit, and tokenized subscriptions.
Do you have a mobile app?
Yes — our mobile dashboard enables real-time sales monitoring and remote management.
Company Services
- Online gateway and checkout
- POS integration with major terminals
- SoftPOS and QR payments
- Loyalty & customer data tools
- Multi-acquirer routing
- Cross-border and multi-currency support
- SEPA payments and direct debit
- Merchant onboarding tools & dashboards
Competitors
- Adyen – Strong stack, less flexible for smaller merchants
- Viva Wallet – All-in-one solution, but closed ecosystem
- SumUp – Great for micro-merchants, lacks flexibility
- Stripe Terminal – US-first, limited EU coverage
- myPOS – Strong in hardware, but weaker API stack
Product Positioning
Paybyrd is:
- Acquirer-agnostic and merchant-centric
- Fully omnichannel: online, in-store, mobile
- Focused on mid-size and growth-stage merchants
- Modular and customizable
- Operating across Europe and LatAm
