Paynetics is a licensed e-money institution focused on embedded finance and white-label card issuing across Europe. With a footprint in B2B, fintech enablement, and corporate payments, the company plays a critical role in powering digital finance infrastructure behind the scenes.
We sat down with Mariya Stoichkova, CEO of Paynetics, to discuss growth, licensing strategy, how Paynetics positions itself in the European EMI ecosystem, and the future of embedded payments.
Who is Mariya Stoichkova?
Mariya Stoichkova is a Bulgarian fintech executive with deep experience in payments, corporate finance, and regulatory strategy. Since taking over as CEO of Paynetics, she has led the company’s expansion into new markets, partnerships with fintechs, and product innovation across APIs and embedded finance infrastructure.
Interview
What is Paynetics, and who do you serve?
Paynetics is a B2B2X fintech infrastructure provider. We serve fintechs, corporates, and platforms that want to offer payments, cards, and accounts under their brand without becoming licensed entities themselves.
How does Paynetics differ from typical EMIs?
Unlike EMIs that build consumer apps, we operate as a backend enabler. Our core is regulated financial infrastructure, accessible via modern APIs, fully compliant, and ready for white-label deployment.
What licenses does Paynetics operate under?
We are an e-money institution authorized by the Bulgarian National Bank and passported throughout the EEA. We also hold issuing and acquiring licenses with Mastercard and Visa.
What are the core services you offer?
- IBAN issuing and management
- Card issuing (physical, virtual, tokenized)
- Merchant acquiring
- Embedded finance APIs
- Wallets and account infrastructure
- Compliance-as-a-service
How does Paynetics help fintechs launch faster?
We provide licensing, infrastructure, and modular APIs so fintechs can skip the long regulatory process. Clients get to market in weeks, not years.
Competitors
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Solaris – Strong in Germany but less agile for smaller clients
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Treezor – Owned by SocGen, good in France but less pan-EU
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Railsr – Fast-growing BaaS, but recent financial instability
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Intergiro – Sweden-based, but narrower coverage
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Bankable – White-label focus but limited flexibility
Product Positioning
Paynetics positions itself as:
- A scalable but boutique BaaS/EMI provider
- Agile, with full control of its tech stack
- Ideal for fintechs, corporate platforms, and embedded finance startups
- Serving both EEA and UK markets
- Strong in issuing, SEPA, and API-based compliance tools
