Marketing a fintech company in 2025 means going beyond flashy slogans. For Nina Laurent, CMO at VeltisPay, it’s about trust, transparency, and education — especially when dealing with high-risk verticals like affiliate platforms, digital influencers, or adult content marketplaces.
We sat down with Nina to explore how she communicates technical products to non-technical decision makers and how VeltisPay builds brand trust in a landscape full of generic EMI offers.
Who is Nina Laurent?
A French-Luxembourgish marketing executive, Nina comes from a background in compliance-first fintech, having worked previously at Finologee and a leading AML tech firm. Since joining VeltisPay in 2022, she’s driven brand positioning, merchant onboarding flows, and content strategy — helping turn a small PSP into a niche powerhouse for regulated but underserved digital verticals.
Interview
What is VeltisPay’s core proposition?
We are a Luxembourg-based PSP helping EU-based digital businesses access fast SEPA rails, real IBANs, and Open Banking APIs — with regulatory clarity.
What services do you offer?
- SEPA Credit Transfer
- SEPA Instant (depending on counterparty)
- Named IBANs (LU, BE)
- Open Banking PIS flows
- Embedded onboarding for platforms
- Affiliate payout structuring
- Dashboard + webhook integrations
What makes you different from mainstream EMIs?
- We specialize in what they avoid: adult, affiliate, high-velocity flows.
- We’re transparent: pricing, support, and risk appetite are clear upfront.
- We’re boutique — that means personal onboarding and human compliance reviews.
What clients do you serve best?
- Influencer monetization platforms
- Paid content creators
- Regulated adult sites (with age & performer verification)
- Affiliate programs in e-commerce, fintech, and media
- EU-based online coaching and education platforms
What is your go-to-market strategy?
Partner-first. We work with affiliate networks, compliance consultants, and even white-label ISOs.
Do you run marketing in-house or outsourced?
Fully in-house. Education is core: we produce tutorials, flow charts, and even KYB kits for new merchants.
How do you build trust in “grey area” industries?
By being radically clear:
- We define what’s acceptable vs. rejected
- We show onboarding timelines and pricing
- We don’t hide behind vague “case-by-case” language
How is your SEPA connectivity managed?
We are a technical distributor under a Luxembourg EMI. Our SEPA connectivity is direct for SCT, and routed via clearing partners for SCT Inst.
Do you offer Open Banking?
Yes — PIS is active. Clients can trigger top-ups via bank login instead of card payments.
Do you issue IBANs?
Yes — for verified businesses, we issue LU and BE IBANs (named, not pooled).
What are your average onboarding times?
- 2–3 days for low-risk
- 5–7 days for affiliate/adult
- Crypto: case-by-case, usually >10 days and requires full MiCA readiness
What’s the main misconception about VeltisPay?
That we’re high-risk because we accept high-risk clients. In truth, we’re extremely selective and have strong KYB processes.
What tools do you use to explain your service?
- Funnel diagrams
- SEPA flow simulators
- Whiteboard videos
- Transparent onboarding checklists
How do you price?
- IBAN: €10/month
- SEPA payout: €0.30–0.50
- Instant: €0.50–0.70
- KYB: €3 per file
No setup fee, but minimum monthly usage applies.
Do you offer platform-level onboarding?
Yes — clients can onboard freelancers, performers, affiliates via hosted KYC modules.
What’s your content strategy?
Education > Advertising.
- SEO content
- Step-by-step guides
- Risk playbooks by vertical
- KYB documentation templates
What’s next for VeltisPay?
- Web3-compatible flows (custody-less, fiat rails only)
- Spanish and Polish language dashboard
- ISO agent partner program for fintech consultants
Related Searches
- VeltisPay Luxembourg
- SEPA PSP for adult
- Affiliate payout platform
- Open Banking PSP EU
- Regulated IBAN for influencers
- KYB for adult content
- Fintech for affiliate networks
FAQ
Is VeltisPay licensed?
It operates as a technical agent under a Luxembourg EMI license.
Do you support crypto?
Not directly. We support fiat rails for regulated crypto platforms only.
Are you adult and affiliate friendly?
Yes — if compliant with EU law and clear onboarding flows.
Do you provide SEPA Instant?
Yes — fallback to SCT if the counterparty bank doesn’t support Instant.
Company Services
- SEPA payouts
- IBAN issuing
- Open Banking APIs
- KYB modules
- Affiliate platform onboarding
- Risk-mapped payment flows
- Dashboard + webhook integration
Competitors
Product Positioning
VeltisPay is:
- Regulation-first
- Boutique
- Adult/affiliate ready
- KYB automated
- Open Banking embedded
- European-market focused
