Marketing a fintech company in 2025 means going beyond flashy slogans. For Nina Laurent, CMO at VeltisPay, it’s about trust, transparency, and education — especially when dealing with high-risk verticals like affiliate platforms, digital influencers, or adult content marketplaces.
We sat down with Nina to explore how she communicates technical products to non-technical decision makers and how VeltisPay builds brand trust in a landscape full of generic EMI offers.
Who is Nina Laurent?
A French-Luxembourgish marketing executive, Nina comes from a background in compliance-first fintech, having worked previously at Finologee and a leading AML tech firm. Since joining VeltisPay in 2022, she’s driven brand positioning, merchant onboarding flows, and content strategy — helping turn a small PSP into a niche powerhouse for regulated but underserved digital verticals.
Interview
What is VeltisPay’s core proposition?
We are a Luxembourg-based PSP helping EU-based digital businesses access fast SEPA rails, real IBANs, and Open Banking APIs — with regulatory clarity.
What services do you offer?
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SEPA Credit Transfer
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SEPA Instant (depending on counterparty)
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Named IBANs (LU, BE)
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Open Banking PIS flows
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Embedded onboarding for platforms
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Affiliate payout structuring
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Dashboard + webhook integrations
What makes you different from mainstream EMIs?
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We specialize in what they avoid: adult, affiliate, high-velocity flows.
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We’re transparent: pricing, support, and risk appetite are clear upfront.
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We’re boutique — that means personal onboarding and human compliance reviews.
What clients do you serve best?
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Influencer monetization platforms
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Paid content creators
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Regulated adult sites (with age & performer verification)
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Affiliate programs in e-commerce, fintech, and media
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EU-based online coaching and education platforms
What is your go-to-market strategy?
Partner-first. We work with affiliate networks, compliance consultants, and even white-label ISOs.
Do you run marketing in-house or outsourced?
Fully in-house. Education is core: we produce tutorials, flow charts, and even KYB kits for new merchants.
How do you build trust in “grey area” industries?
By being radically clear:
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We define what’s acceptable vs. rejected
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We show onboarding timelines and pricing
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We don’t hide behind vague “case-by-case” language
How is your SEPA connectivity managed?
We are a technical distributor under a Luxembourg EMI. Our SEPA connectivity is direct for SCT, and routed via clearing partners for SCT Inst.
Do you offer Open Banking?
Yes — PIS is active. Clients can trigger top-ups via bank login instead of card payments.
Do you issue IBANs?
Yes — for verified businesses, we issue LU and BE IBANs (named, not pooled).
What are your average onboarding times?
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2–3 days for low-risk
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5–7 days for affiliate/adult
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Crypto: case-by-case, usually >10 days and requires full MiCA readiness
What’s the main misconception about VeltisPay?
That we’re high-risk because we accept high-risk clients. In truth, we’re extremely selective and have strong KYB processes.
What tools do you use to explain your service?
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Funnel diagrams
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SEPA flow simulators
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Whiteboard videos
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Transparent onboarding checklists
How do you price?
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IBAN: €10/month
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SEPA payout: €0.30–0.50
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Instant: €0.50–0.70
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KYB: €3 per file
No setup fee, but minimum monthly usage applies.
Do you offer platform-level onboarding?
Yes — clients can onboard freelancers, performers, affiliates via hosted KYC modules.
What’s your content strategy?
Education > Advertising.
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SEO content
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Step-by-step guides
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Risk playbooks by vertical
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KYB documentation templates
What’s next for VeltisPay?
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Web3-compatible flows (custody-less, fiat rails only)
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Spanish and Polish language dashboard
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ISO agent partner program for fintech consultants
Related Searches
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VeltisPay Luxembourg
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SEPA PSP for adult
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Affiliate payout platform
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Open Banking PSP EU
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Regulated IBAN for influencers
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KYB for adult content
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Fintech for affiliate networks
FAQ
Is VeltisPay licensed?
It operates as a technical agent under a Luxembourg EMI license.
Do you support crypto?
Not directly. We support fiat rails for regulated crypto platforms only.
Are you adult and affiliate friendly?
Yes — if compliant with EU law and clear onboarding flows.
Do you provide SEPA Instant?
Yes — fallback to SCT if the counterparty bank doesn’t support Instant.
Company Services
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SEPA payouts
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IBAN issuing
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Open Banking APIs
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KYB modules
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Affiliate platform onboarding
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Risk-mapped payment flows
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Dashboard + webhook integration
Competitors
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ConnectPay
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Intergiro
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FinXP
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SatchelPay
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UAB PayrNet
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Wallester
Product Positioning
VeltisPay is:
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Regulation-first
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Boutique
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Adult/affiliate ready
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KYB automated
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Open Banking embedded
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European-market focused
