Wallife, based in Rome, Italy, is a pioneering insurtech company at the intersection of data, digital identity, and human enhancement. The startup’s core mission is to provide insurance coverage for risks arising from technological innovation — particularly in areas not yet addressed by traditional insurers.
We sat down with Riccardo Madonnini, CEO and co-founder of Wallife, to understand how this ambitious company is reshaping the boundaries of insurance in a digital-first society.
Who is Riccardo Madonnini?
Riccardo Madonnini is an Italian entrepreneur with deep experience in innovation strategy and venture building. Before founding Wallife, he held leadership roles in consulting and corporate innovation initiatives across Europe. His mission with Wallife is to protect individuals from the emerging risks of a digitized, connected, and biologically augmented future.
Interview
What inspired the creation of Wallife?
The idea came from observing how fast technology is evolving — from data breaches to biohacking. Yet, no insurance solution existed to cover these futuristic, yet very real risks.
What specific risks does Wallife cover?
We insure risks related to the digital identity (such as deepfake impersonation), to the body (like biometric data theft), and to human enhancement (like implants or gene editing). We are pioneers in this category.
How do you differentiate from traditional insurers?
We don’t just digitize existing products. We insure what no one else does — completely new categories of risk, with a tech-native mindset.
What is your flagship product?
Our biometric identity protection coverage is our most advanced product. It covers unauthorized use of biometric data and digital clones.
Who are your target clients?
Mainly Gen Z, professionals, and high-tech users concerned about data and identity safety. We also work with digital platforms for embedded insurance.
Can you explain your business model?
B2C through subscriptions, and B2B2C via APIs for platforms. We generate revenue from policies and technology licensing.
What’s your geographic footprint?
We’re live in Italy, expanding into Germany and France, and in discussions with regulators for other EU markets.
Do you consider yourself a full-stack insurer?
Not yet. We partner with established underwriters but own the UX, product design, and risk logic.
What is your stance on regulation?
We actively collaborate with EU regulators to build new risk frameworks. The regulatory gap is one of the biggest barriers to innovation in insurtech.
How do you use technology internally?
We rely on AI to assess risk, automate claims, and detect identity fraud. We also use behavioral data to personalize coverage.
What partnerships have been key to your success?
Early alliances with reinsurers and identity platforms gave us credibility. Now we’re expanding into fintech and wearable partnerships.
What are the biggest challenges in your market?
Lack of awareness. People don’t realize they’re exposed to new digital and biometric risks until it’s too late.
What trends are shaping your strategy in 2025?
Decentralized identity, wearables, AI-generated content. These all redefine the risk landscape and expand our product roadmap.
Who are your main competitors?
We don’t have direct competitors in our category. But insurtechs like Lemonade or Getsafe are adjacent players.
How do you see your product positioning?
We are the “Cyberlife insurer” — protecting the individual from digital and bio risks no one else dares to touch.
What is your growth strategy?
Pan-European expansion, more B2B integrations, and new risk categories like neurodata and implantable tech.
What KPIs matter most to you?
Policy retention, embedded activation rates, and claim frequency by risk category.
What role does education play?
It’s critical. We run workshops, create content, and work with universities to raise awareness about digital identity risks.
How do you handle underwriting in such a new risk space?
We combine AI models, behavioral data, and actuarial support. We often have to create risk datasets from scratch.
What are your biggest milestones so far?
Raising €12M in funding, launching in 3 countries, and becoming the first to cover biometric identity theft in Europe.
Where do you see Wallife in 5 years?
The category leader in insuring the future human — across borders, platforms, and identities.
Services Provided by Wallife
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Biometric data protection insurance
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Digital identity theft insurance
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Human enhancement (implant/genetic risk) insurance
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Embedded insurance via API
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Claims automation platform
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Risk modeling and data enrichment
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Regulatory advisory in new risk categories
Competitors and Positioning
| Company | Focus | Positioning Compared to Wallife |
|---|---|---|
| Lemonade | Home, life, pet insurance | Mass-market digital insurer, not deep tech-focused |
| Getsafe | Health, renters, liability | Broad insurtech, not specialized in identity/biotech risks |
| Qover | Embedded insurance infrastructure | Partner infrastructure, not a risk product provider |
| Wefox | Insurance marketplace + carrier | Distribution-heavy, not innovating in product categories |
Wallife stands out by focusing on underinsured emerging categories and future-facing risk vectors.
Related Searches
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Riccardo Madonnini interview
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FAQ
What is biometric data insurance?
Insurance that covers risks associated with the misuse, theft, or manipulation of biometric identifiers such as fingerprints, face scans, and voice data.
Is Wallife available outside of Italy?
Currently expanding across the EU. Availability depends on local regulatory approvals.
Can I integrate Wallife into my app?
Yes, Wallife offers API-based embedded insurance solutions for platforms and fintechs.
Citation:
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Wallife Official Site – www.wallife.com
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TechCrunch article on Wallife funding round
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EU regulation updates on biometric data – europa.eu
