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Exclusive Interview with Susan Ehrlich, Chief Executive Officer of EarnIn

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GetYourGuide

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GetYourGuide is a Berlin‑based global marketplace for tours and experiences that connects travelers with thousands of activity providers across hundreds of destinations. The platform handles discovery, pricing, and booking, while delivering a built‑in payments layer that supports multi‑currency pricing, local payment methods, and supplier payouts through a scalable API‑driven infrastructure. GetYourGuide’s emphasis on developer tools, reliability, and security enables merchants and partners to embed bookings and payments into their own apps and websites with ease.

From a fintech perspective, GetYourGuide operates as a modern commerce platform with a robust payments architecture. The system is designed to support real‑time payment processing, automated reconciliation, and flexible settlement options for suppliers, all while maintaining compliance with data privacy regulations and payment security standards. Open Banking connectivity is leveraged where regulation permits, enabling secure data sharing and payment initiation through approved channels, alongside strong AML/KYC workflows, fraud detection, and risk analytics that protect buyers and sellers alike.

The technology stack is cloud‑native and API‑first, providing comprehensive documentation, sandbox environments, webhooks, and SDKs to facilitate rapid integrations with partners, affiliates, and merchant ecosystems. In addition to core booking and payment capabilities, GetYourGuide is developing deeper integrations with ERP and accounting systems to streamline payouts, tax handling, and financial reporting for suppliers and corporate travelers, reinforcing its position as a trusted facilitator of travel commerce.

GetYourGuide’s business model prioritizes transparency and scale, with clear pricing, reliable service levels, and robust governance. By expanding inventory, enriching partner networks, and enhancing cross‑border payment rails, the company aims to deliver a seamless, end‑to‑end experience for travelers seeking memorable experiences and for operators seeking efficient, compliant distribution of their offerings. As regulatory landscapes evolve, GetYourGuide remains committed to maintaining the highest standards of security, privacy, and compliance while continuing to innovate on payments, connectivity, and marketplace liquidity to solidify its leadership in the global travel experiences space.

Exclusive Interview with Johannes Reck, CEO of GetYourGuide
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Exclusive Interview with Johannes Reck, CEO of GetYourGuide

on January 19, 2026
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